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Remote Facebook Ads / Social Media Coordinator

Job Type


Full Time



CareerPath Staffing is looking for a Facebooks Ads Specialist for a client. This is a fully remote position.


  • Develop and execute Facebook advertising campaigns that align with company goals and objectives.

  • Conduct audience research and analysis to identify target demographics and interests for ad targeting.

  • Create compelling ad copy and visuals that resonate with target audiences and drive engagement.

  • Implement A/B testing methodologies to optimize ad creative, messaging, and targeting for improved performance.

  • Monitor campaign performance metrics, including CTR, CPC, ROAS, and conversion rates, and provide regular reports and insights to the marketing team.

  • Collaborate with cross-functional teams, including designers, content creators, and analysts, to ensure cohesive campaign execution and alignment with overall marketing strategies.

  • Stay up-to-date with the latest trends and best practices in Facebook advertising and digital marketing, and recommend innovative strategies for continuous improvement.

  • Manage advertising budgets effectively to maximize ROI and achieve campaign objectives.


  • Degree in Marketing, Advertising, Business, or related field is a plus

  • Proven experience in managing Facebook advertising campaigns, with a strong track record of driving measurable results.

  • In-depth knowledge of Facebook Ads Manager, including ad creation, audience targeting, budgeting, and campaign optimization.

  • Proficiency in analytics and reporting tools, such as Facebook Analytics, Google Analytics, or similar platforms, to track and analyze campaign performance.

  • Strong analytical skills and the ability to interpret data to make informed decisions and recommendations.

  • Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.

  • Creative thinking and a passion for staying ahead of industry trends and emerging technologies.

  • Relevant certifications in Facebook advertising (e.g., Facebook Blueprint certification) are a must

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