When you’re looking to recruit top quality talent, crafting descriptive, evocative, and attention-grabbing job descriptions is a near-guaranteed way to catch the biggest and shiniest fish in your net. Candidates sift through nearly as many job listings as hiring managers do resumes, so it’s critical that your job descriptions fit the bill – that they get the right jobseekers in the door and on your desk through specificity, dynamic verbiage, and essential details without which your job posting might end up being overlooked or forgotten.

Job Description

Some vital guidelines to follow when writing job descriptions include:

Make your job description titles specific

  • To ensure that you only receive applications from relevant candidates, use job titles that describe exactly the position you are seeking to fill. While it might be tempting to go with something catchy or even gimmicky, save the creativity for the body of your job posting.

Avoid internal lingo that may confuse the job seeker

  • Use standard terminology when describing your vacancy; at all costs, don’t include unnecessary information or things that only have significance within the company.

Open with a strong, attention-grabbing summary

  • Here’s where you can flex your creative muscles. When you start off with questions, counterintuitive info, or a memorable hook, you immediately make candidates want to learn more.

Hook your reader with details about what makes your company unique

  • You want the best candidates to choose your company over others when competition inevitably comes calling. Talk about why your company stands out from the rest – in your culture, values, outcomes, and even your niche.

Outline the core responsibilities and day-to-day activities of the position

  • Draw candidates in further by giving them a preview of what would be expected of them if they were to land the position. This is where your company culture is most apparent in the job description, so remember to keep things evocative and specific.

Specify how the position fits into the organization

  • Speaking of company culture – employees derive the most satisfaction from their jobs and produce the highest quality work when they know how and why they are valued by their companies. Tell candidates how they would benefit your organization and interact with other team members to give them some idea of why they are essential to you.

Include a list of hard and soft skills. Keep your list concise

  • Hard skills (skills that are acquired through education and experience, such as coding, budgeting, and mixology) and soft skills (skills that are inherently built into one’s personality, such as interpersonal skills, communication, and leadership) are vital parts of your job description. Do not go overboard and discourage candidates who may be good fits despite not checking off every last criterion.

Include a salary range

  • Go as low and as high as you possibly can when including a salary range. Stay realistic and job seekers who come across your posting will as well.

List out your top perks and benefits

  • As a treat for making, it to the end, make sure to give candidates a list of perks and benefits such as paid time off, insurance (medical, life, dental, disability, unemployment and worker’s compensation), maternity leave, and bonuses.


With the right attention to detail and the same energy you expect job seekers to give to the hiring process, crafting the perfect job description can be a cinch. If you’re having trouble finding the right candidates for your most pressing vacancies, we are always available to guide you. Subscribe to our blog or reach out today!